Benz Lalithaya from Yala, Thailand, is a SEO, Internet Marketing and Website Designing expert, who writes on her blog that using keyword-specific text in the footer navigation only and not stating any of the keywords in the rest of the text of the website is one of the worst things that you can do for your SEO. She adds that this used to be okay till 2012, but now search engines take it as a negative. She believes that the best SEO practice is to spread keywords throughout the webpage.
Benz Lalithaya believes that the blended search results should be renamed as blunder search results. She gives the example that once when she was looking for the best Thai online gambling website, instead of showing her the results for fun888, the image results started showing her the pictures for a pen brand.
Benz writes that it is a pity that it has been over a decade since the majority of websites have all become about how the search engines read those instead of being entirely visitor focused. She jokes that it really looks like the artificial intelligence has taken over, when the website creators and owners are more worried about how a couple of bots will look at their website over how the hundreds or even thousands of real human beings would.
Benz writes that she misses the days when every 4th website used to welcome the visitors with an audio (music, podcast, radio interview). She believes that those days will come back again and such days are not very far.